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Are Pheromones a Secret Weapon for Dating?20/20 Puts Love Potions To the Test
copyright, 2005. ABC Network News
Excerpted from ABCNEWS.com
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Dec. 9, 2005 — Odorless pheromones are secreted by many animals to attract mates. But they're also synthesized and marketed to consumers as potions to increase sexual attractiveness.
They've been sold for years, but new studies and claims are making these items hotter than ever. Paris Hilton knows. She added them to her latest perfume. But the debate remains: Do pheromones really work or is this just all hype?
"I think our product is the only product that has any proof behind its claims," said biologist Winnifred Cutler, a leading pheromone champion and owner of the Athena Institute, which manufactures and sells pheromone products.
Cutler said she had proof they worked for 75 percent of customers who had tried her products, which sell for about $100 for 1/6 of an ounce.
"Our pheromones are sexual attractants. They do make the wearers more sexually attractive," she said.
Some scientists remain skeptical about the existence of human pheromones. "Maybe just the idea of knowing that you're wearing the stuff will help," said Dr. Stuart Firestein, a biologist at Columbia University who studies the science of smell. ... Firestein said even if synthesized pheromones worked, they were not likely to be the only source of an attraction....
Is the Proof in the Pheromones?
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