EXCERPTS FROM MEDIA LISTED ABOVE (For full details of each media event please click on link above) MONTEL WILLIAMS SHOW, 1993: Montel: Well we had to test this (Athena Pheromone 10:13) so we asked 5 ladies; Sylvia, Laura, Beth, Susie, and Karen to wear it. ...So for a whole week you’ve been wearing this. Tell me how it works, what is the regimen? Laura (one of women on panel): You put it in your perfume, and put it on. And you just go out. I mean I’ve been beating ‘em off with a stick, Montel. Lord have mercy, I can’t get rid of them.... Montel: Fighting them off with a stick… Laura: Oh yes, in the grocery store…in the video store, I’ve got ex-boyfriends chasing me. They’re all over the place. Susie: Montel, this stuff (Athena Pheromone 1013) is scary. Montel: Wait a minute. I am not doing an infomercial for this, I mean it. These ladies tried this on in an experiment…and you’re saying it really works. Susie: It worked. They’d follow you around. In my office, I’ve been working there for years and all of a sudden the guys are paying attention to me. **** Montel: They're coming out of the woodwork. Now Laura, you had an ex boyfriend… Laura: Yes we went out on Halloween evening and I was wearing the stuff…and he just smelled me all night. By the end of the night he said 'I love you and I want to marry you'. EXCERPT FROM AM PHILADELPHIA LOCAL PROGRAM: Meet “Sara” (hidden) - She’s 49 years old, self employed, creative, divorced, and dating. (Sara) saw this ad in a business women’s newsletter placed by Athena looking for testers. She told us that while it didn’t happen right away, for instance the first day she put it on, that in a few weeks more men are flirting with her. Sara: “ I’d like to think that it would take the credit for making me attractive to somebody, but then I can take over being the kind of person who someone would remain attractive to... I had a waiter walk over to me and ask what is that perfume your wearing, he wanted to get it for his girlfriend." EXCERPT FROM SINGLE LIVING MAGAZINE, 1997: Looking back, I can pinpoint the moment my pheromones kicked in. It was during week five. I'd been dabbing them on daily, my Athena Pheromone 10:13 mixed with a delicious fragrance I'd purchased especially for this Single Living experiment. One rainy night, I climbed into a cab with wet hair and no makeup. The cab driver turned around with that look in his eyes. Before he even asked where I was going, he wanted to know if I was attached and if I would consider dating a single man from another country. "Sorry," I said politely, not thinking much of it. Until it happened again, and again...and again. Within weeks I had a heap of admirers and a healthy dose of marriage proposals... Yes, I am worthy of goddess-like worship, but this guy was experiencing pheromone-induced passion. That was the day I decided that pheromones really do work. The response was so dramatic, I had to attribute it to the pheromones. It's not that I'm unattractive or unable to capture a man's attention, but these men were serious. They seemed to switch into a madly-in-love mode the moment they set eyes on me.

EXCERPT FROM FITNESS MAGAZINE: 1998 The pheromone formula arrived in the mail the same day as a party invitation from a good friend for that Friday night. I carefully followed the label’s instructions and mixed the entire vial of clear liquid with 4 ounces of my favorite nonspritz perfume. Pre -party, I dabbed some behind my ears and neck, slipped on a sexy little number and off I went. Within minutes of my arrival I locked eyes with a cute sportswriter named Alex. The conversation flew and soon we were cozied up in the corner sharing intimacies. “You’re great,” he murmured at one point, leaning toward me and kissing the back of my neck. Two hours later, I’d scored a date for Sunday evening. That night I fell asleep giddy with my smashing pheromone success” EXCERPT FROM PLAYGIRL MAGAZINE; 2003 The Athena 10:13 is the only one we tested that is specifically formulated for women to attract men. (The Athena Institute also sells a product for men to woo women – Athena 10X which is added to aftershave). When our third tester gave it a run for the money, she came back all a-glow! "Everywhere I went, I met a sexy man. I got more kisses and more between the sheets action while wearing the Athena product than I had all year!" EXCERPT FROM GERMAN TV PROGRAM, PRO 7 TNT (told to Athena by German customer 1998: There were two tests with a hidden camera in some bars around Cologne, Germany. The first test was with a female twin pair: one of them was using your pheromone...., one was not. They wore the same dresses, so everything looked absolutely similar. The twin with your perfume got quite fast contact with 2 guys; the other twin got none, sitting or standing at different places in the bar: no visual contact.

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