The Laws of Attraction


July Issue 2008 Copyright, 2008. Allure Magazine, NY

Feeling sexy seems elusive and unpredictable, but experts say there are ways to make desirability attainable and down-to-earth.

Excerpted by Athena Institute for website posting.

Review the 2002 independent study on Athena Pheromone 10:13tm for Women, published in Physiology and Behavior click here


Allure magazine article on the science of attraction featured Dr. Cutler on her pheromone research and two pheromone products Athena Pheromone 10:13™ for women and Athena Pheromone 10X™ for men.

*** Pheromones are chemicals that trigger a variety of biological responses....In 1971, University of Chicago psychologist Martha McClintock, then a Wellesley College undergraduate, published research suggesting that, thanks to pheromones, women who lived in groups tended to get their periods at the same time each month. That same year, Richard P. Michael, a British behavioral neuroendocrinologist studying rhesus monkeys, professed to have isolated whatever compounds in vaginal secretions cause male monkeys to initiate sex when they sniff them.

*** In 1986, research biologist Winnifred Cutler and George Preti, a chemist from the Monell Chemical Senses Center in Philadelphia, published data showing that male sweat extracts secreted from sexually active men's armpits promote more fertile menstrual cycles. Cutler went on to claim that in the same way that women who live together experience a synchronization of their periods, "women with unusually short or long menstrual cycles get closer to {more fertile-type length} cycles after regularly inhaling the male essence." (That essence, according to Cutler is comprised of male hormones, sweat, and body odor. "You just walk into a male locker room," she told a reporter in 1998.)

*** But further research - such as a study suggesting that women who applied armpit secretions donated by other women {above} their upper lips had sex more {regularly/weekly} led Cutler to extrapolate that human pheromones attract members of the opposite sex...Meanwhile if her name sounds familiar, it may be because her pheromone potions, which include an "aftershave/cologne additive" for men and a "cosmetic fragrance additive" for women, are advertised in magazines and sold on her website. The prices: $99.50 and $98.50, respectively, for one sixth of an ounce {when used as directed a 4-6 month supply} .

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COMMENT FROM ATHENA INSTITUTE: Both Athena Pheromone 10:13tm for women and Athena Pheromone 10Xtm for men are cosmetics that can increase your attractiveness to the opposite sex. Neither product is an “aphrodisiac.”

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