---

---

A few weeks ago, I was making less money and having less sex. That was before I was asked to write an article on aphrodisiacs.

In the back of (Esquire) magazine I spot ads for Athena Pheromone 10:13... sounds fun... I order... Finally, my Athena Pheromone 10:13 arrives... The brochure states that Athena 10:13 is an "odorless fragance additive (click for product details) containing synthesized human female pheromones in sd40 alcohol."

It turns out that Dr. Winnifred Cutler (click for bio), the president of Athena Institute, has conducted sex-pheromones research and her product has been tested in independent double-blind, placebo-controlled studies with results published in journals such as Physiology and Behavior. In case you forgot to renew your subscription to Physiology and Behavior, one study showed that the Athena pheromone increased the sexual attractiveness of 74 percent of its female test subjects ages 19 to 48.

Additionally, an ABC News program a few years ago conducted its own test of Athena pheromones on female identical twins, with interesting results. One twin was dabbed with witch hazel and the other with the Athena pheromones; neither knew which she was wearing. They were instructed to trade places throughout the night at a busy singles bar and also were told not to initiate any first moves with the opposite sex. The twin wearing the pheromone was approached three times more than the twin with the witch hazel.

"It's the third day that I've been wearing the Athena product, and I'm at Peet's Coffee & Tea. I swear more guys than usual--at least ones within sniffing range--are checking me out. Weird. Could this stuff really work?"

COMMENT FROM ATHENA INSTITUTE: Both Athena Pheromone 10:13^tm for women and Athena Pheromone 10X^tm for men are cosmetics that can increase your attractiveness to the opposite sex. Neither product is an “aphrodisiac.”